Accurate data crucial to marketing efforts

Mazda Concours maximizes impact of advertising with help from Who's Calling
Dan Frey of Mazda Concours Motors relies on Who's Calling for the accurate data he needs to optimize his marketing efforts and make certain his advertising dollars generate healthy returns.

"We put a Who's Calling number in one of our Yellow Pages ads and all of a sudden we're getting tons of phone calls that I could track right back to the ad. Without Who's Calling, I would never have known the ad could make such a difference and have such an impact on our business. I was absolutely amazed." "Dan Frey, Business Development Center Manager Mazda Concours Motors, Glendale, WI

Challenge: Founded in 1955, Concours Motors takes pride in its customer-centric approach to business. But the dealership needed a more reliable method for getting the most out of its marketing budget and maximizing the impact of its advertising.

Solution: Concours Motors teamed up with Who's Calling track, measure and analyze the results of its marketing efforts. Instead of relying on guesswork and intuition, Concours Motors now uses with hard facts and complete data to make critical decisions about its marketing programs.

Result: Marketing dollars now earn higher returns. Marketing campaigns are tracked in real time, enabling Concours Motors to modify campaigns "on the fly" without wasting precious resources. In once instance, a direct mail piece was rewritten within days of its launch after it became apparent the original message wasn't working. That's a great example of agility resulting in better marketing.

Call 1-866-688-9300 for a free consultation with your local Who's Calling consultant and find out why it pays to know Who's Calling.

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