With ClickPath® you have the ability to track phone calls and other types of conversions generated from online advertising while associating them with the exact keyword or ad service that drove the successful conversion.

ClickPath® is an award-winning, advertising tracking solution that gives you unprecedented visibility into online-to-offline conversion performance. ClickPath® tracking incorporates all conversions generated from your online advertising.

ClickPath®’s provisionally-patented Dynamic Number Insertion (DNI) technology presents unique Toll-Free Numbers (TFN) on a client's website. These numbers are specific to online advertising services and individual keywords in which, clients invest in order to generate offline call conversions. With ClickPath® from Who’s Calling, marketers get empirical data providing the appropriate interactive media source with credit for the offline lead and qualified call.

With ClickPath® you are able to provide over 30 easy to use reports documenting campaign performance, such as: conversion summaries, trending reports, account usage, session tracking and call detail reports. ClickPath® is a point-and-click web-based system using client-side JavaScript code to communicate with the ClickPath® server. The code loads straight from your web pages directly into the prospects’ PC.

To learn more visit www.clickpath.com.