ClickPath Partners with Google Analytics to Give Marketers the Whole Picture

College Station, TX — June, 10 2015 — ClickPath, an award-winning ad tracking solution that pioneered the use of Dynamic Number Insertion (DNI) technology to tie online visits to offline phone calls, is now listed in the Google Partner Gallery for its recent integration with Universal Analytics. The integration gives marketers the ability to more easily track lead and customer data.

“ClickPath’s integration with Google Analytics is a marketer’s dream,” said Who’s Calling Director Jody Huff. “As smartphones and mobile internet access have become more and more prevalent, phone calls have become one of the highest-value conversions. With Google Analytics integration, ClickPath users can track these high-value calls back to the keyword and see the whole picture of a lead’s online to offline conversion experience.”

The integration allows ClickPath users to push call conversion details such as lead source, campaign, medium and keyword to their Google Analytics account. By viewing ClickPath call details alongside Google Analytics session data, such as duration, pages visited and number of visits, marketers can delve into the type of online activity visitors engage in before placing a call and can track calls back to a specific keyword.

About ClickPath

ClickPath tracks all conversions generated from online advertising, including phone calls, and ties them back to the exact keyword or ad source. ClickPath is an award-winning online-to-offline ad tracking solution that provides unprecedented visibility into its clients’ entire conversion performance. For more information, please visit www.clickpath.com or call 800.719.8958.

Request a Demo