Optimize your search engine marketing to generate more leads

Who's Calling's award-winning ClickPath™ technology tracks calls that you generate based on the key words you bid on, helping optimize your interactive marketing spending and generate more of your most valuable leads. Plus you'll protect yourself against click-fraud by tracking both your online and phone call conversions. You'll know exactly which key word buys translated into click-throughs, online purchases or phone calls.

• Optimize your online advertising efforts towards call conversions
• Hold your search engine marketing vendors accountable and protect yourself against click-fraud with complete conversion data - online and over the phone
• Capture critical follow-up information on every caller

We identify who's ready to buy

Every day sales opportunities are overlooked and buying signals are missed. Using your inbound call recordings, we'll instantly identify which prospects are ready to buy, even calls that were missed, and present them to you for immediate follow-up. Your staff will know exactly who to call back and what they were interested in.

• Convert missed buying signals into hot leads
• Capture detailed contact and interest information on each prospect
• Generate more leads without investing more into your advertising
• Gain insight into the types of calls your advertising is generating

Know exactly how your leads are being handled

Many clients don't have time to listen to how their staff is handling every inbound call generated. We address this challenge by reviewing your call recordings and grading how each was handled, by agent, against your criteria.

• Rate staff based on your key performance indicators
• Benchmark staff performance on an ongoing basis - individually or as a whole
• Train your staff using actual call recordings that accompany the call handling report

Know which leads are being followed-up on and when

This industry first, end-to-end lead tracking solution enables you to monitor your staff's outbound customer and prospect follow-up activities from any phone - work, cell or home. Finally capitalize on every lead you generate and instill a new level of accountability throughout your organization.

• Hold your staff accountable for follow-up
• Gain insight into which leads are being followed-up on - and recover those that would have been missed