Attract, Retain and Up-Sell

Your advertisers expect to generate income from your listings. The more calls they get, the better that investment becomes. The ROI equation hasn't changed, what has is the way you determine, and prove, your book's efficacy. StandardCall™ from Who's Calling is the leader in call measurement and monitoring services for yellow page and directory publishers.

Proof of performance results are real-time and can be securely accessed by publishers and advertisers alike online, via email, or even through a monthly standard mail delivery. Our web-based application provides a call detail and geographic mapping reports, with market demographic overlay, direct mail program interface and mailing label capability.

• Attract and Retain more customers: Turn skeptical prospects into solid customers and occasional advertisers into regular ones. Using our marketing analytics information, you will have a tool to get new sales and maintain customer loyalty.
• Deliver Proof of Performance: Identify every response your directory generates - including calls that go unanswered, hang ups or poorly handled calls by your advertisers' sales agents.
• Up-Sell: Prove that larger size placements outsell smaller ones, that preferred positions perform and that color catches eyes.
• Demonstrate your distribution: Who's Calling can capture and present available name, address, and phone number of every caller. Provide proof of the geographic reach of your directory and your audience.

Simply place our intelligent local or toll-free numbers in your customers' advertisements and start delivering true proof of performance today.

Attract, Retain and Up-Sell

Your advertisers expect to generate income from your listings. The more calls they get, the better that investment becomes. The ROI equation hasn't changed, what has is the way you determine, and prove, your book's efficacy. StandardCall™ from Who's Calling is the leader in call measurement and monitoring services for yellow page and directory publishers.

Proof of performance results are real-time and can be securely accessed by publishers and advertisers alike online, via email, or even through a monthly standard mail delivery. Our web-based application provides a call detail and geographic mapping reports, with market demographic overlay, direct mail program interface and mailing label capability.

• Attract and Retain more customers: Turn skeptical prospects into solid customers and occasional advertisers into regular ones. Using our marketing analytics information, you will have a tool to get new sales and maintain customer loyalty.
• Deliver Proof of Performance: Identify every response your directory generates - including calls that go unanswered, hang ups or poorly handled calls by your advertisers' sales agents.
• Up-Sell: Prove that larger size placements outsell smaller ones, that preferred positions perform and that color catches eyes.
• Demonstrate your distribution: Who's Calling can capture and present available name, address, and phone number of every caller. Provide proof of the geographic reach of your directory and your audience.

Simply place our intelligent local or toll-free numbers in your customers' advertisements and start delivering true proof of performance today.