A key element to a dealership’s success is keeping prospects and customers engaged. Thanks to a partnership with IMN, Who’s Calling’s eNewsletter service gives dealerships the ability to do just that with little to no effort on the dealership’s part. The eNewsletter service for dealerships delivers a professional, fully managed eNewsletter that is branded for your dealership and packed full of interesting articles and timely promotions.
Whereas many dealerships send a single eNewsletter to their entire email database, Who’s Calling’s eNewsletter gives dealerships the option to send one unique eNewsletter to prospects and another to customers. People want to read content that is relevant to them, so by providing two separate eNewsletters, dealerships turn more prospects into customers and keep existing customers informed and engaged.
Industry statistics show that the closing ratio for prospects is one out of every four to five. As a result, dealerships have three to four times as many prospect email addresses as customer email addresses. With each lead costing the dealership $15 or more, the Prospect eNewsletter is an investment that helps the dealership stay top of mind with prospects throughout the buying cycle.
The Customer eNewsletter is designed to build loyalty with existing customers and increase revenue. Its goal is to drive traffic to the dealership’s website and encourage customers to make service appointments or inquire about vehicles for sale.
When a dealership signs up for the Customer eNewsletter service, Who’s Calling creates a marketing database of customer email addresses, ensuring that the Customer eNewsletter is sent to the right people at the right time. Who’s Calling will then analyze the results of the Customer eNewsletter to create a quarterly Customer Rentention report specifically for the dealership.
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