News & Information

For the latest news on all Who's Calling solutions including ClickPath, StandardCall and AimData ADVANTAGE, feel free to browse our press releases and news articles.

StandardCall to Attend Association of Directory Publishers Convention (StandardCall)

April 16, 2013  -  StandardCall, a provider of call measurement and monitoring services for directory publishers and agencies, will attend the Association of Directory Publishers (ADP) Annual Convention and Partners Trade Show from April 29 to May 2 in St. Augustine, FL. Read More

Who’s Calling’s New User Interface to Launch This Month (Who's Calling)

April 11, 2013  -  Who’s Calling Inc., the industry-leading provider of call tracking and marketing analytics technology, is preparing for the launch of its new user interface April 29. The user interface is designed to give clients more account management options and greater efficiency in gathering and analyzing call tracking data, while being easier to navigate and more visually appealing. Read More

Who’s Calling to Tackle NADA 2013 (Who's Calling)

January 3, 2013  -  Who’s Calling Inc., an industry-leading provider of call tracking and marketing analytics technology, is heading to the 2013 National Automotive Dealers Association (NADA) Convention and Expo in Orlando, FL February 8-11. At this year’s NADA, Who’s Calling will highlight its new online user interface (UI), which is expected to be released later this year. Read More

Who’s Calling Visits Vegas for the 13th Digital Dealer Conference and Exposition (Who's Calling)

October 18, 2012  -  Auto dealers across the nation are booking their flights to Las Vegas, NV for the 13th Digital Dealer Conference and Exposition October 23-25. During this event, Who’s Calling, a leading call tracking and marketing analytics provider, will show dealers and managers how to use call tracking solutions to monitor ad performance and generate more leads. Read More

ClickPath to Perk Up Online Marketers’ Efforts at SMX East (ClickPath)

September 5, 2012  -  As spending trends for online ads eclipse magazine and print, the demand for effective search marketers is on the rise. From October 2 to 4, ClickPath, a Web analytics tool that focuses on call tracking, will be in booth #410 at Search Marketing Expo (SMX) East showing Internet marketers how to use toll-free numbers in their marketing campaigns to improve the effectiveness of their online ad spend. Read More

Who’s Calling’s RESCUE Call Recordings Go Mobile  (WhosCalling)

August 7, 2012  -  It was announced today by Who’s Calling Inc., the industry leader in call tracking and multi-channel marketing solutions, that one of its featured product offerings, RESCUE, will now enable users to play call recordings on a variety of mobile devices, including iPads, iPhones and Android phones.
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Who’s Calling to Attend the 2012 NAA Education Conference and Exposition  (WhosCalling)

June 15, 2012  -  On June 28-30, Who’s Calling Inc. will join more than 6,000 multifamily housing professionals in Boston at the 2012 National Apartment Association (NAA) Education Conference and Exposition. Who’s Calling will be in booth #1318 offering multifamily professionals demonstrations of its call tracking and marketing solutions, with a spotlight on its real-time call monitoring tool, REACT.
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ClickPath Expands Suite of Search Tracking Solutions to Include Custom Variable Tracking (ClickPath)

April 5, 2012  -  ClickPath is pleased to announce that it has added the Custom Variable Tracking feature to its suite of search tracking tools. This new function enables clients to track user-defined data contained within specific URLs, yielding further insight into site visitors' behavior and allowing clients to link ClickPath conversion information – including any available caller details – to non-ClickPath values.   Read More

Who’s Calling Adds eNewsletter Service to Suite of Multi-Channel Marketing Solutions  (WhosCalling)

April 5, 2012  -  Who’s Calling Inc. released today its eNewsletter service, which publishes and distributes email newsletters for dealerships. This new addition to Who’s Calling’s suite of multi-channel marketing solutions is created specifically to help keep dealer prospects and customers engaged.   Read More

Who's Calling Implements Live Click-To-Chat Feature on User Interface  (WhosCalling)

March 30, 2012  -  Who's Calling Inc. announced today the launch of a Click-To-Chat feature on its user interface, giving clients the ability to chat live with a support representative at the click of a button. Now, clients may choose to contact the Who's Calling Client Satisfaction Team by chat, email or phone, according to their preferred method of communication.   Read More

Who's Calling to Attend 12th Digital Dealer Conference & Exposition  (WhosCalling)

March 19, 2012  -  Who's Calling, Inc. will demonstrate its call tracking and multi-channel marketing solutions in booth #1301 at the 12th Digital Dealer Conference & Exposition, which will be held April 3-5 at the Rosen Shingle Creek Resort in Orlando, FL.   Read More

Who's Calling Receives DrivingSales Dealer Satisfaction Award  (WhosCalling)

February 3, 2012  -  Who's Calling is the recipient of a "Top Rated" Call Management award in the third annual DrivingSales Dealer Satisfaction Awards, presented in conjunction with the 2012 National Automobile Dealers Association (NADA) Convention & Expo.   Read More

ClickPath Shares Search Marketing Optimization Solutions at SMX West  (ClickPath)

January 3, 2012  -  ClickPath will share its suite of search marketing solutions with attendees of the SMX West Search Marketing Expo, which will feature sessions on topics such as search engine optimization (SEO), paid search advertising and analytics. SMX West will be held Feb. 28 to Mar. 1, 2012 at the San Jose McEnery Convention Center in San Jose, CA.   Read More

Who's Calling to Reveal 'Recipe for Success' at NADA 2012  (WhosCalling)

December 14, 2011  -  Who's Calling Inc., an industry-leading provider of call tracking and marketing analytics technology, will launch its "recipe for success" campaign at the 2012 National Automotive Dealers Association (NADA) Convention and Expo Feb. 3-6, 2012.   Read More

Are Toll-Free Numbers the Best For Direct Response TV (DRTV)?  (WhosCalling)

November 28, 2011  -  In a recent discussion published by Direct Marketing News, Jessica Randazza, manager of brand experience of Digitas, and AJ Khubani, president and CEO of Telebrands Corp., debated the answer to this question.   Read More

Who's Calling Makes 'Best Bet for Success' at Digital Dealer 2011  (WhosCalling)

October 24, 2011  -  Who's Calling, Inc. traveled to Las Vegas, NV, October 5-7 for the 11th Digital Dealer Conference and Expo. Held at the Mirage Resort and Casino, automotive dealerships from around the country came together to learn about the latest social media- and technology-related information.   Read More

ClickPath Receives Top Ranking  (ClickPath)

September 15, 2011  -  ClickPath was recently rated as a top Call Tracking provider by TOP SEO, an independent reviewer of various search engine related companies.   Read More

Who's Calling @ NAA 2011  (WhosCalling)

July 19, 2011  -  The National Apartment Association (NAA) had their 2011 NAA Education Conference and Exposition in Las Vegas this past week. The NAA kicked off the conference with a performance by the band "Anthem" at the Mandalay Bay Beach on Thursday, June 23rd then continued for 2 more days through Saturday. The 3-day conference hosted a variety of sessions, meetings and networking for several thousand attendees.   Read More

Extending Your Dealership's Reach: Maximizing the Impact of E-mail  (WhosCalling)

June 23, 2011  -  As technology changes, so does the way we do business. One significant shift in business technology has been the growth of e-mail. Ten years ago, I was averaging 30 to 40 voice-mail messages a day; I would say that 80% of them were a sales person trying to teach me about their product. Today, my voice-mail count is quickly diminishing and the number of e-mails I receive daily is growing fast.

Through thoughtful and meticulous e-mail marketing strategies, strong and lasting relationships are built with your target prospects and customers. Your customer is moved through the stages of your sales cycles with efficiency and clarity through your e-mails that become a much welcomed addition to their inbox. It's easy to see how important e-mail can be for your business when you consider the value that e-mail adds to your products and services and the fact that it is by far one of the most cost-effective ways to stay in touch with your customer base.   Read More

Internet Retailer Conference Agenda Focuses on Optimizing Online Advertising  (ClickPath)

May 19, 2011  -  Every year e-commerce continues to become more prominent. When consumers were first offered the ability to buy online, they were new to computers and the internet and they weren’t sure if they trusted giving their credit card information over the computer. As online security has increased, so has the number of online consumers.

The idea of optimizing business for the e-commerce boom is the conference agenda for the Internet Retailers Conference & Expo this July in San Diego, CA. The conference will lay out strategies for marketing and selling to web-centric consumers. ClickPath will be on hand at booth #1839 to demonstrate how ClickPath’s pay per click (PPC) call tracking solution is a key to optimizing PPC advertising for the new wave of online consumers.   Read More

Recover Missed Opportunities and Reclaim Lost Revenue with RESCUE  (WhosCalling)

April 13, 2011  -  It is proven that evaluating your service and sales agents is an effective way to improve their performance. Additionally, effective call evaluation procedures can capture missed or lost opportunities due to improperly handled call interactions. But who has the time or training to do all that?

To solve that problem, Who’s Calling launched RESCUE, a product developed specifically for dealers to handle the process of sales and service call analysis in order to efficiently and effectively identify mishandled opportunities. This process will enable dealers to recapture lost leads which will help reclaim lost revenue.   Read More

Make Customer Satisfaction Your Competitive Advantage  (WhosCalling)

April 04, 2011  -  It's a well-known fact and common knowledge that a business cannot survive without customers. In today's competitive marketplace, customers now have more control and are truly in the "driver's seat" when it comes to their customer service experience and how that experience will direct and dictate their purchasing and servicing needs.

With highly visible, aggressive and consistent competition, customers will not hesitate to abandon your dealership over poor service. Successful dealerships have realized this fact and continue to adopt and embrace customer satisfaction as a sustainable, competitive advantage.   Read More

Who's Calling's MYDASH 'Goes Into Overdrive' Adding Ten New Instant Reports   (WhosCalling)

March 24, 2011  -  Who's Calling, the industry leader in Call Tracking Management, has added ten brand new performance reports to their recently released MYDASH application providing even more flexibility and customization options for their clients' marketing and advertising campaign management.   Read More

ClickPath @ PubCon South 2011   (ClickPath)

February 24, 2011  -  ClickPath will be on hand at the 2011 PubCon South Convention and Expo on March 8th and 9th at the Norris Executive Conference Center in Austin, TX. PubCon South is the premier optimization and new media conference and expo and is jam-packed with leading-edge sessions and one-of-a-kind presentations.   Read More

Who's Calling Featured in NADA Magazine  (WhosCalling)

February 18, 2011  - Who's Calling's Aim Data ADVANTAGE solution was highlighted in the 2011 NADA Convention Magazine. The article covered AimData ADVANTAGE's new email management reports that increase the efficiency of your email collection.

Click here to view the article from the NADA Convention Magazine.

Who's Calling Wins Top Rated Award from DrivingSales  (WhosCalling)

February 08, 2011  - At the 2011 NADA Conventio and Expo, Who's Calling received a 'Top Rated' award from DrivingSales after 5000 independently reviewed votes were casted. The DrivingSales Dealer Satisfaction Awards measure satisfaction with services provided by vendors by allowing dealers to rate and review their vendors online at DrivingSales.com. Read More

Hit Your Marketing Targets with AimData Advantage  (WhosCalling)

January 24, 2011  -  Everyone knows effective marketing is vital to success, but knowing what works and how to get it done can be difficult and time consuming. AimData ADVANTAGE can help you reduce your dealership's advertising cost per sale, automate your customer communications and increase your customer loyalty with a dedicated Marketing Analyst helping you create and manage effective campaigns to maximize your advertising spend.  Read More

Keep Your Marketing 'In Sync' with AimData ADVANTAGE Data & Email Sync  (WhosCalling)

January 04, 2011  -  Marketing from an accurate customer database is crucial in order to market effectively. So, when the customer data in your DMS and your marketing efforts become out of sync, your dealership can lose valuable revenue.  The all new, Data & Email Sync provides a direct link between your AimData ADVANTAGE marketing efforts and the customer data in your Reynolds ERA® DMS system, to provide the most up-to-date and accurate customer database possible. 

When you use your marketing database to send direct mail or voice campaigns to customers and prospects, there is always a possibility that...  Read More

WhosCalling @ NADA 2011  (WhosCalling)

December 29, 2010  -  Who’s Calling will be on hand at the National Automobile Dealership Association (NADA) Convention and Expo on February 5th-7th, 2011 at the Moscone Center in San Francisco, CA.  NADA is the premier automotive tradeshow in the nation, where industry leaders gather to give expertise and product offerings to auto dealers.   

At this year’s conference, Who’s Calling is located in the North Hall of the Moscone Center in booth #4542N.  At the booth, Who’s Calling representatives will be hand to demonstrate...  Read More

Leveraging Search To Amplify Offline Marketing Success   (ClickPath)

December 15, 2010  -  We know that measurement is essential for marketers to get the most out of their campaigns today, Fortunately, attribution technology allows us to measure ROI across online channels in great detail. But what about offline efforts? Can marketers measure the success of an offline program with a similar level of granularity? Absolutely. And search can help marketers do just that.

Search has the power to provide marketers with important insights that can help them gauge the performance of their offline marketing efforts. By correlating search data with an offline initiative, a marketer can quickly gather tangible data to measure the effectiveness of the offline campaign...  Read More

Improve Email Collection and Validation with AimData ADVANTAGE  (Who's Calling)

December 1, 2010  -  Who's Calling's AimData ADVANTAGE has released new email management reports to enable dealerships to improve and increase valid email collection by their sales and service employees.

To emphasize the need to collect email addresses from their customers during a service or sales transaction, AimData ADVANTAGE now has access to pull email collection data and generate reports that show a breakdown of how many emails were recorded and how many opportunities were missed during various transactions. The reports will also show how many recorded emails are valid and how many are invalid.   Read More

Keep your DMS data up-to date with VIN Title Transfer by Who's Calling   (Who's Calling)

November 24, 2010  -  If you utilize a DMS system at an auto dealership then you're aware that there has always been a "hole" in the DMS data process that kept the data from being accurate and up-to-date. That "hole" comes from your customers selling the vehicle after you've sold it to them. How do you know if they still own the automobile? How can you contact them with service and sales reminders? Our VIN Title Transfer process for AimData ADAVANTAGE fixes that hole.

Dealerships everywhere utilize multi-channel marketing solutions (like AimData ADVANTAGE) which combines direct mail, live calls, emails and many other communication methods to contact your customer base with service and sales reminders. The information used for these reminders is pulled from your DMS system.   Read More

Who’s Calling Launches REACT with Real-Time Access to Call-Generated Lead Data   (Who's Calling)

November 5, 2010  -  Who’s Calling, the industry leader in Call Tracking Management, has launched REACT, an exciting new desktop application that will change the way Who’s Calling clients monitor their calls and resulting call activity.

With REACT, clients can efficiently and effectively measure and immediately respond to live calls without ever having to log into their Who’s Calling product website. Clients can monitor in real-time their incoming and outgoing call traffic, update lead details and listen to call recordings while calls are in progress without opening a new browser or logging into the Who’s Calling application.  Read More

Google Instant Search Disrupts SEO  (ClickPath)

October 13, 2010  -  Google announced and released instant search, a feature that combines instant dynamic results with predictions to instantly populate the page with results as you type.

Dynamic Results - Google dynamically displays relevant search results as you type so you can quickly interact and click through to the web content you need.

Predictions - One of the key technologies in Google Instant is that we predict the rest of your query (in light gray text) before you finish typing. See what you need? Stop typing, look down and find what you’re looking for.  Read More

Marketers Finally Turn Toward Metrics  (Who's Calling)

September 17, 2010  -  One-third of U.S. companies plan to maintain or increase marketing budgets in the 2010-2011 fiscal year, and a higher percentage will set up guidelines and metrics to prove accountability, according to a study released Wednesday.

The Forbes Insights and software and analytics firm MarketShare Partners reveals marketers and agencies continue to struggle with finding the metrics to justify dollars spent on campaigns. Fifty-eight percent of companies working with budgets up to $1 million admit they will implement tools that measure return on investment (ROI) to measurable outcomes, compared with 40% for those working with higher budgets.  Read More

ROI reporting connects call detail to the exact F&I deal and revenue that it generated   (Who's Calling)

August 10, 2010  -   As a dealer or a general manager it is important to know which calls are winning you deals to more efficiently and effectively market and sell the vehicles on your lot. Who’s Calling’s ROI reporting connects the inbound lead calls to the deals they generate to provide invaluable insight into the specific marketing efforts that are capturing new customers and generating revenue.

The Who's Calling ROI reporting features contain all of the specifics when it comes to your campaigns. You will be able to look at each campaign and see the total number of calls that it received during the reporting period you select. The report matches these calls with the F&I information from your POWER DMS system giving you more accurate and detailed data.   Read More

Who’s Calling works with Reynolds POWER DMS to streamline call process   (Who's Calling)

July 12, 2010  -   Modern technology has made a time a very precious commodity. Customers want answers to questions right away, and providing the right answer quickly and efficiently can make the difference in a sales conversion and a lost sale. Whether handling inbound calls or making outbound calls, Who’s Calling integrates with the Reynolds and Reynolds POWER Call Management Integration (CMI) and Customer Relationship Management (CRM) software to provide the most efficient CRM and call management process available.

Reynolds Vice President of New Product Design Tony Fowler said, “The Call Management Interface with Who’s Calling provides dealership personnel with immediate background information on the caller. This is beneficial as it allows the caller to get right to the point of their call. Additionally, the representative has any prior information available, so they know what the caller’s experience has been in the past. This paves the way for a smoother sales conversion.”   Read More

StandardCall's number auditing tool verifies that numbers are ringing correctly   (StandardCall)

June 15, 2010  -   Business numbers can stop ringing for several reasons such as changes on the carrier side, problems with an advertiser's number or Direct Inward Dialing (DID) route pairing issues. Unfortunately, this sometimes occurs without anyone knowing. StandardCall’s number auditing tool enhances dependability, client satisfaction and customer retention by reducing and even eliminating missed calls, lost revenue and frustration.

StandardCall’s automated number verification and auditing tool is designed to proactively identify possible problems with numbers without the overhead of testing known working numbers – ultimately, improving the time necessary to identify potential number connection issues.   Read More

Click-To-Talk Increases Online Sales, Enhances Customer Satisfaction  (Who's Calling)

May 20, 2010  -   Who's Calling's "Click-To-Talk" feature increases an organization's ability to respond quickly to its prospects and customers by connecting them by phone via the Internet. This improved response time leads to an increase in online sales, new and repetitive revenue and an enhanced sense of customer loyalty and satisfaction.

Who's Calling Vice President of Sales C.B. Huchingson said, "If a prospect is interested enough to call about a product, a few correctly-answered questions could easily result in a conversion. Additionally, as a customer or prospect, there is nothing worse than being ready to buy, or needing an answer to a simple question and waiting on hold, or not being able to reach even a voicemail. Click-To-Talk virtually does away with that scenario."   Read More

ClickPath Goes “Green” Adding Organic Call Tracking  (ClickPath)

April 16, 2010  -   You can now apply the same online to offline optimization you have on your paid search terms to your organic search terms with ClickPath. By seeing which organic search terms and referring domains are driving phone calls from your website, you get the complete picture of your search engine marketing.

This new feature which utilizes our exclusive, industry leading DNI functionality, allows you to see where all your online calls are coming from. With this information you can make more informed marketing decisions extending beyond paid placement ads to include organic search terms to know which ones are driving your sales calls and ultimately, generating more revenue.   Read More

Who's Calling now offers Outbound Call Tracking  (Who's Calling)

March 10, 2010  -   Who's Calling now offers Outbound Call Tracking to their customers. Outbound Call Tracking is a perfect complement to Who's Calling's existing Call Tracking solutions and will help businesses increase revenue and productivity.

With Outbound Call Tracking you will have an end-to-end lead identification tracking solution. You can see the reason for each call, the result of each call, make sure leads are being followed up on and synchronize them with your lead management system. Outbound Call Tracking helps capture lost opportunities and establish long-term relationships with your customers.   Read More

You work hard for your leads.  You can’t afford to miss a single opportunity  (Who's Calling)

January 28, 2010  -   A tight market also means an incredibly competitive one. Call handling is a critical factor in the success of maintaining satisfied customers and generating new leads. You need to know that your staff is handling each opportunity professionally as well as efficiently. So, how do you know if your calls are being handled properly by your sales people? How can you tell that they are handling situations effectively and selling what you want them to be selling in the right way?

The solution is to evaluate your calls. The big challenge, however, is how to effectively accomplish this. You don’t have the time nor do you want to incur the expense of hiring personnel to evaluate every call that comes into your business.   Read More

Call for a free consultation with your local Who's Calling sales representative and find out why it pays to know Who's Calling. For media inquiries, contact Susan DeSantis, Marketing Manager at 866.899.9000 or via email: sdesantis@whoscalling.com.