Pay Per Click (PPC) Call Tracking

Pay Per Click Call Tracking tracks and reports the activities of consumers who begin the search process online and complete their transactions offline with ClickPath. At the heart of ClickPath is a break-through, patent-pending Dynamic Number Insertion technology that links call data to the originating keyword(s) and ad source(s).

Key Features & Benefits

Track both online and offline conversions, including phone calls, across various multi-channel marketing outlets.

Measure every aspect of marketing campaign effectiveness, such as paid search keywords and ads. This means you can measure ROAS on individual keywords and phrases, as well as optimize your campaign accordingly.

Produce over 30 intelligent reports that contain information about your campaign performance, including conversion summaries, trending reports, account usage, session tracking, and call detail reports.

Capture critical follow-up information on every caller, such as phone number, name, address, point of origin, and recordings of the calls.

Implement simple client-side JavaScript code which loads from your web pages directly into a visitor's PC and communicates with the ClickPath service. This online application requires no server-side programming and software installation. It is completely non-disruptive and doesn't interfere with any existing search engine optimization efforts and tracking activities.