span class="CTM">Marin Software Announces CallTrack: First Open Platform for Integrating Call Center Activity with Search Engine Marketing Initiatives

November 04, 2010 - Leading paid search management application provider partners with leading call tracking companies, Century Interactive, Clickpath, MarchEx Call Analytics, and Mongoose Metrics to deliver innovative solutions for measuring and bidding on offline call data.

Marin Software, provider of the leading paid-search management platform for advertisers and agencies, today announces CallTrack, the industry’s first open platform for optimizing paid search campaigns to maximize call center activity and purchases. CallTrack works seamlessly with existing in-house and third party call tracking solutions, allowing marketers to continue leveraging their existing investments in call tracking software. To deliver robust and seamless call tracking integration for clients, Marin has partnered with leading providers of call advertising and tracking solutions: Century Interactive, Clickpath, MarchEx Call Analytics, and Mongoose Metrics.

Marin Software Quote:

“Search engine marketing no longer exists in a vacuum. In today’s multi-channel world, people often search online and convert offline via a call center,” said Matt Lawson, vice president of marketing for Marin Software. “Providing a comprehensive and open integration approach with the leading providers of call tracking solution is a natural next step for Marin as we enable greater coherency across marketing channels, while preserving flexibility and options for our clients.”   Read More

About Who's Calling^®, Inc.

Who's Calling is a leading provider of managed services that overcome sales transaction obstacles with hard-hitting, strategic products and services that deliver immediate, measurable results. Who's Calling pairs patented measurement and monitoring technology, sales and lead management services, call recording and monitoring with multi-channel marketing and analytic services to drive more quality leads and increase revenue. With research and results-driven methodology, Who’s Calling has assisted businesses nationwide increase sales transaction effectiveness and improve customer satisfaction. For more information, please visit www.whoscalling.com or call 800.719.8958.

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