ClickPath Updates Make It Easier for Marketers to Link Specific Callers to Search Terms
College Station, TX — April 01, 2014 — Web analytics provider ClickPath has added a raw query data field to its Call Detail report, which includes each caller’s name, address and phone number along with a call recording.
"Having this additional field on the Call Detail report will make it easier for marketers to determine what search term a caller originally entered,” said Managing Director Jody Huff. “Marketers can then take this insight and increase their budget for keywords that generate the highest quality leads.”
Raw query-level tracking has been useful to customers in other ClickPath reports, such as the Account Drilldown report and Conversions by Referring Domain/Raw Query report, which each tally click-throughs and conversions for each raw query. However, though users could use these reports to determine how many calls resulted from a particular raw query, they could not distinguish who the callers were or listen to call recordings.
Clients who would like more information about the update should contact their sales representative or call the ClickPath Support team at 866.362.6594.
About ClickPath
ClickPath tracks all conversions generated from online advertising, including phone calls, and ties them back to the exact keyword or ad source. ClickPath is an award-winning online-to-offline ad tracking solution that provides unprecedented visibility into its clients’ entire conversion performance. For more information, please visit www.clickpath.com or call 800.719.8958.
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