Who's Calling: The Power of Call Measuremen

ClickPath Expands Suite of Search Tracking Solutions to Include Custom Variable Tracking




College Station, TX — April 5, 2012 — ClickPath, an award-winning online-to-offline ad tracking solution, is pleased to announce that it has added the Custom Variable Tracking feature to its suite of search tracking tools. This new function enables clients to track user-defined data contained within specific URLs, yielding further insight into site visitors' behavior and allowing clients to link ClickPath conversion information – including any available caller details – to non-ClickPath values.

"The most likely way we see customers using this capability will be to integrate ClickPath's conversion data with platforms such as bid management tools and online analytics providers," said ClickPath Client Support Manager Craig Watts.

"By marrying this information through the use of our Conversion Feed, ClickPath customers now have the ability to create a finely tuned solution for validating the effectiveness of their keyword bid campaigns and whether or not they are converting the casual browser into a solid phone or online lead. In addition, those customers using things like online shopping carts in conjunction with Custom Variable Tracking will now have the potential to access to some very telling ROI data."

Clients may define up to 10 parameters for Custom Variable Tracking. ClickPath will then capture those values and make the data available to clients via ClickPath's Conversion Feed feature. This data, along with the caller information ClickPath captures, allows clients to thoroughly analyze the results of their keyword bids. Based on these analyses, clients can make informed keyword-bidding decisions, potentially reducing their per-lead cost.


About ClickPath

Simply put, ClickPath tracks all conversions generated from your online advertising, including phone calls, and ties them back to the exact keyword or ad source. ClickPath is an award winning, online-to-offline ad tracking solution that gives you unprecedented visibility into your entire conversion performance. ClickPath tracks all conversions generated from your online advertising – including phone calls. For more information, please visit www.clickpath.com or call 800.719.8958.

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