Who's Calling: The Power of Call Measuremen

New MarketQUEST™ triggers increase repeat revenue and customer loyalty




College Station, TX — August 15, 2008 — Who's Calling's announces the addition of over 30 new MarketQUEST™ customer touch triggers designed specifically to increase customer loyalty in service, sales, and parts.

MarketQUEST™ now offers new system triggers enabling dealerships with the ability to increase communications with customers and improve customer loyalty. In addition to new birthday greetings, anniversary greetings and service appointment reminders, MarketQUEST™ has included triggers for special order parts and recall notice messages.

All of the new MarketQUEST™ triggers have been specifically designed for dealerships to maintain customer contact and increase opportunities to reach out to their customers and prospects – solidifying a strong foundation of loyal customers, increased repeat business and repetitive revenue.

With MarketQUEST™, dealerships can launch targeted communications to increase customer response rates and track marketing activities. In addition, it enables dealers to see which marketing campaigns are most effective in generating business, as well as which ones may be costing the company money with little return.

MarketQUEST™ enables dealerships to communicate these messages to their customers via email, text message, voicemail or direct mail, whichever medium is most convenient to the customer – all completely automated. Adding these additional triggers, the MarketQUEST™ solution provides dealers with numerous ways to keep customers coming back to their dealership, increasing the percentage of future re-purchasing.

According to Who's Calling Vice President of Sales, C.B. Huchingson, "These new triggers are an excellent way for dealers to maintain contact with their customer base." Huchingson also notes that, "From a practical standpoint, service reminders and recall notices provide customers with useful information for everyday living. Additionally, the birthday and anniversary messages add a personal touch to dealers' relationships with their customers."

MarketQUEST™ by Who's Calling, is the most complete multi-channel marketing solution there is. It combines call capture, email, text messaging, voicemail, and direct mail solutions which allows dealers to increase sales while reducing their marketing costs. Whether it is automated text messages straight to customers' phones, customized recorded messages that are delivered to customers, automated custom emails, or traditional low-tech direct mail, MarketQUEST™ allows dealers to maintain their "touch" with their customers – ultimately bringing them back to the dealership.


About Who's Calling®, Inc.

Who's Calling is a leading provider of managed services that overcome sales transaction obstacles with hard-hitting, strategic products and services that deliver immediate, measurable results. Who's Calling pairs patented measurement and monitoring technology, sales and lead management services, call recording and monitoring with multi-channel marketing and analytic services to drive more quality leads and increase revenue. With research and results-driven methodology, Who’s Calling has assisted businesses nationwide increase sales transaction effectiveness and improve customer satisfaction. For more information, please visit www.whoscalling.com or call 800.719.8958.

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