Who's Calling: The Power of Call Measuremen

Who’s Calling to Help NAA 2013 Attendees Quantify Ad Performance




College Station, TX — May 22, 2013 — More than 6,200 multifamily professionals will gather on June 19-22 in San Diego, CA at the 2013 National Apartment Association (NAA) Education Conference & Exposition to attend educational sessions, network with others in the housing industry and find solutions to their daily business challenges. In booth #1619, Who’s Calling, the industry-leading provider of call tracking and marketing analytics technology, will help attendees learn how to use toll-free numbers (TFNs) and call tracking software to quantify ad performance, capture valuable call data and prove ROI.

“As we approach our 13th year with NAA, we are excited about the enthusiasm we are seeing in the industry and the increasing number of organizations that are pursuing call tracking,” said Managing Director Jody Huff. “With our suite of products we can help companies track their advertising ROI across all of their ad sources to optimize their ad spend.”

Who’s Calling’s TFNs enable multifamily professionals to track which of their advertising efforts generate the most calls from potential tenants. By assigning unique TFNs to each of the complex’s online or offline ads, property owners can determine which ad outlet drove the call. After a potential tenant places a call to one of the TFNs, Who’s Calling records the call and captures caller details.

At this year’s NAA conference, attendees will have the opportunity to attend more than 40 educational breakout sessions covering 12 learning areas with tactical applications for those in the housing industry. The conference will also feature speakers including Sir Richard Branson, the founder of Virgin Group, and Bert Jacobs, co-founder and chief executive of “Life is good.”

For more information about NAA 2013, visit www.naahq.org or call 800.719.8958.


About Who's Calling®, Inc.

Serving more than 4,000 clients in more than 30 different industries, Who’s Calling is the largest provider of call tracking and multi-channel marketing solutions. Since 1998, Who’s Calling’s patented analytics technology has allowed clients nationwide to capture vital intelligence about prospects and customers, increase marketing return on investment and improve customer satisfaction.

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