Who's Calling to Reveal 'Recipe for Success' at NADA 2012

College Station, TX — December 14, 2011 — Who's Calling Inc., an industry-leading provider of call tracking and marketing analytics technology, will launch its "recipe for success" campaign at the 2012 National Automotive Dealers Association (NADA) Convention and Expo Feb. 3-6, 2012. NADA, which was rated by Trade Show Executive magazine as one of the Top 100 Shows of 2010, will bring more than 500 vendors together in Las Vegas, NV to share automotive-industry knowledge and technology.

"The idea behind Who's Calling's 'recipe for success' campaign is that building a successful marketing campaign is a lot like creating a recipe," said Tammy Costa, Who's Calling director of sales for the automotive industries. "By looking at each 'ingredient' of your marketing solutions and considering how it fits in with your other 'ingredients,' you create a cohesive campaign strategy that delivers the return on investment [ROI] dealers are looking for."

Who's Calling will demonstrate its suite of products designed to make dealership marketing operations more efficient, including the call-analysis services RESCUE and RECOGNIZE (also known as Call Quality Monitoring), ROI reporting and Data & Email Sync, which synchronizes marketing databases with dealership management systems.

NADA provides dealerships with resources for improving dealership operations, not only in marketing, but in sales, leasing and finance, executive leadership, managing resources, legal and regulatory procedures, Internet solutions, parts and service, all of which are featured workshop topics sponsored by NADA University.

Attendees who stop by Who's Calling's booth (#1282) for a full product demonstration will be registered to win a grill set or Keg-a-Que. For more information about Who's Calling at NADA, please visit whoscalling.com/recipe.

About Who's Calling^®, Inc.

Who's Calling is a leading provider of managed services that overcome sales transaction obstacles with hard-hitting, strategic products and services that deliver immediate, measurable results. Who's Calling pairs patented measurement and monitoring technology, sales and lead management services, call recording and monitoring with multi-channel marketing and analytic services to drive more quality leads and increase revenue. With research and results-driven methodology, Who's Calling has assisted businesses nationwide increase sales transaction effectiveness and improve customer satisfaction. For more information, please visit www.whoscalling.com or call 800.719.8958.

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