Who's Calling: The Power of Call Measuremen

Who’s Calling Adds eNewsletter Service to Its Suite of Multi-Channel Marketing Solutions




College Station, TX — April 5, 2012 — Who’s Calling Inc. released today its eNewsletter service, which publishes and distributes email newsletters for dealerships. This new addition to Who’s Calling’s suite of multi-channel marketing solutions is created specifically to help keep dealer prospects and customers engaged.

Who’s Calling sends eNewsletters monthly in an easy-to-read HTML format that incorporates dealership branding. Each eNewsletter contains automotive and lifestyle articles designed to capture readers’ interest, dealer sales and service promotions that encourage prospects and customers to visit the dealership and links that drive readers to the dealer’s website and social media outlets.

“This is yet another way that Who’s Calling helps dealerships build and maintain solid relationships with their prospects and customers,” said Who’s Calling Director Jody Huff. “Sending eNewsletters is a great way to make your dealership memorable, but dealers don’t always have the time or resources to dedicate to creating quality publications. The unique thing about our service is that we don’t just provide dealers with the tools to create eNewsletters; we actually create and distribute the eNewsletter on behalf of our clients.”

As part of its eNewsletter service, Who’s Calling also provides dealerships with Polk Cross-Sell reports and Customer Retention reports, which measure the results generated by dealerships’ eNewsletters.

Who’s Calling’s eNewsletter service is made possible by a partnership with IMN, a digital marketing company that delivers branded newsletters and content for more than 4,000 organizations worldwide. For more information, visit www.imninc.com.


About Who's Calling®, Inc.

Who's Calling is a leading provider of call tracking and marketing services that overcome sales transaction obstacles and deliver immediate, measurable results. Who's Calling pairs patented measurement and monitoring technology, sales and lead management services, call recording and monitoring with multi-channel marketing and analytic services to drive more quality leads and increase revenue. With research and results-driven methodology, Who’s Calling has helped businesses nationwide increase sales-transaction effectiveness and improve customer satisfaction. For more information, please visit www.whoscalling.com or call 800.719.8958.

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