ROI Reporting
As a dealer or a general manager it is important to know which calls are winning you deals to more efficiently and effectively market and sell the vehicles on your lot. The ROI reports generated by connecting inbound lead calls to the deals they generate provide invaluable insight into the specific marketing efforts that are capturing new customers and generating revenue.
The Who’s Calling interface defines and separates the DMS F&I deal information into two detailed reports: the ROI Detail Report and the ROI with Caller View Report, providing drilled-down detail.
The ROI Detail Report shows you the:
- Cost of each campaign
- Number of sales deals that have associated calls in your Who’s Calling database
- Gross revenue for these deals and the ROI percentage
The ROI with Caller View Report gives you:
- Specifics pertaining to the caller and calls that were made and received
- Quick access to callers’ names, numbers and addresses
- Information on the delivery date, deal number and revenue dollars, pulled straight from your Reynolds & Reynolds DMS
These easily accessible, easy-to-run reports will give you even greater insight and control over where your campaign dollars are going and the true ROI they are producing.
