Who's Calling has helped over 35,000 owners and managers capture more profit. Here are just a few success stories to illustrate how our services have helped clients, and why it pays to know what is going on with your marketing dollars, your customers and your staff.

Merchant Warehouse relies on ClickPath^® to optimize their campaign effectiveness

Leader in the merchant services industry sees 300 percent increase in revenue. Merchant Warehouse is a leading provider of merchant accounts and credit card processing services, processing more than $2 billion annually in card transactions. In 2002, the company began running paid search campaigns to promote its merchant services offerings and the credit card processing equipment it sells.

These campaigns delivered immediate returns, driving significant traffic to the company website, but the majority of sales were occurring off-line, through the company's call center. Merchant Warehouse needed to know which online campaigns and which key words actually drove traffic to the call center.   Read More

TSI grows online business while optimizing marketing spend

TSI offers personalized shipping services to consumers and small businesses that don't frequently ship large items. Based in Wayne, Pennsylvania, just a few miles outside of Philadelphia, TSI specializes in long-distance shipments. TSI works with well-known national carriers to get the best prices and optimum service for its customers.

The company was founded in 1989 as a discount broker of shipping services to mail and parcel centers such as The UPS Store^®, Mail Boxes Etc.^®, PostNet^®, PostalAnnex^®, Parcel Plus^® and other franchise operators.   Read More

Red Clay Media uses targeting, tracking and measurement to achieve superior results

As the economy tightens, direct marketing providers face increasing pressure to prove their value. Accurate techniques for measuring the impact of campaigns are now an essential component of the direct marketing process.

Red Clay Media is a leader in results-driven direct marketing strategies. Based in Bayonne, New Jersey, Red Clay provides full-service, integrated direct marketing solutions to a variety of business organizations in one of the world's most aggressive markets.

Red Clay differentiates itself from its own competitors by incorporating the perspectives and experiences of the audience into the campaigns it develops for clients. This requires real-time business intelligence based on accurate data.   Read More

Los Angeles Times Relies on Precision Ad Tracking for Competitive Advantage

As the universe of marketing channels continues expanding with explosive force, newspaper publishers face unrelenting pressure from all sides. Advertisers want more value from newspapers. Competitors from every other form of media want to eat their lunch. Readership is declining and demographic shifts of epic proportions have fundamentally altered the notion of a "traditional audience."

Nowhere are these converging trends more apparent than in Southern California, where legions of savvy, experienced marketers comb meticulously through the fragmented media landscape in search of the best possible deals.

"You must prove your value if you want to survive in this environment," says Kevin Klein, Senior Marketing Manager at the Los Angeles Times. "You need to show advertisers tangible results – not next week, but this week."   Read More

Targeted email generates higher ROI for Dallas dealership

John Eagle Honda in Dallas knows about the value of customer loyalty. They also know about the high costs of traditional marketing tactics such as direct mail. So John Eagle Honda chose Who's Calling Email Advantage to stay connected with their customer base. Instead of using expensive direct mailings to spread the word about special offers or discounts, John Eagle Honda relies on email for targeted campaigns that generate measurable returns.

“Email Advantage is quicker, more cost-effective and more flexible than regular mail. We also use it to measure how well each department collects new email addresses and to follow up with our customers.”   Read More

How Good GMC Isuzu Who’s Calling^® as a Training Device

More than 20 representatives from different dealerships all around the country met four years ago to discuss various tactics they use in order to stay profitable during economically challenging times. Since marketing is such an important factor for the success of automotive dealerships, they began sharing ideas on how to track and measure the efficiency of specific advertising campaigns they had launched.

There was mention of Who’s Calling and the people at Good GMC Isuzu decided it would be a smart business move to incorporate Who’s Calling services into their business practices. With this program, they could improve how advertising dollars were allocated and the way they trained new employees.   Read More

Star-Telegram Proves ROI for Advertisers with Who’s Calling^®

The Dallas-Fort Worth (DFW) area is the fourth largest metro area in the United States behind New York, Los Angeles and Chicago. However, DFW has two distinct newspaper markets, and advertisers know that in order to cover the entire area, they have to advertise in both papers. The Fort Worth Star-Telegram has a circulation of nearly 220,000 readers Monday through Friday and a Sunday circulation of more than 321,000 readers.

According to the Star-Telegram Automotive market guide, “Each week, the Star-Telegram (print or website) reaches over 941,000 adults in the Fort Worth/Arlington 4-county metropolitan division.” The Star-Telegram has been using Who’s Calling’s services for several years to help advertisers measure the effectiveness of their advertising.   Read More

The Los Angeles Clippers Count on Who’s Calling^®

Avid sports fans tend to keep stats on their favorite teams and players - what they are doing well, what they need to improve upon. Successful sports teams also spend time after each and every game analyzing film to see what plays worked and what plays did not in order to be more successful in the next game. By implementing Who’s Calling, the NBA’s Los Angeles Clippers are able to take this mentality and apply it to their Sales & Marketing department.

Clippers Database Marketing and Research Manager, Jeff Eldersveld said, “The biggest return on our investment has been in measuring the success of our brand placement. Our goal is to have a Who’s Calling number with our brand, wherever the brand is placed. Additionally, we have been able to improve our quality control regarding sales representative training.”   Read More

Call for a free consultation with your local Who's Calling sales representative and find out why it pays to know Who's Calling. For media inquiries, contact Susan DeSantis, Marketing Manager at 866.899.9000 or via email: sdesantis@whoscalling.com.